Values & Approach
SKS Strategies applies a strategic approach to defining clients’ desired positioning and articulating their business goals. Accurately defining core business objectives can reveal the required business development and marketing strategy.
In today’s transparent and interconnected world, sales and marketing can only be truly effective when it stems from the very essence of an organisation and its people. Anything short of this will not convince or be trusted by customers and will ultimately fail or be superseded. It is with this imperative that SKS strives to understand the client’s needs and engage with them to achieve their goals in streamlined and a cost effective way.
The commitment is to help customers define/redefine a clear and long term vision and arm them with the cut-through strategy, plan and multimedia tools to effectively engage with their target audience.
People
Spiro Kanellakis has been implementing successful marketing and communications programs in the banking, publishing, and telecommunications industries for over fifteen years. During this time, he has worked alongside several CEOs and as part of senior management teams, to help achieve business objectives. More recently he has successfully assisted clients with a range of business development and marketing needs.
Spiro holds a Masters of Business with majors in Marketing and Electronic Business from the University of Technology Sydney. He also holds a Science Degree in Physics and Mathematics from the University of Sydney, which reflects his strength in problem solving and analysis.
Drawing from this extensive in-house expertise, Spiro is in a unique position to understand the challenges clients face and provide the sales and marketing support they need.
SKS Strategies has distilled long term relationships with a select group of highly accomplished professionals with a wide range of expertise. This means your business development and marketing & communications are delivered by highly trained and experienced professionals, with a firm focus on quality.